I was very busy for the last few weeks
getting the news out about some collaboration between various competitor companies, ours being one. I've done this quite a few times now in various forms, and it's interesting to see how successful the companies are in getting their messages across. So, I found
this article from BoingBoing to be fascinating, instructive, and somewhat depressing. It's one thing to push for visibility and play of a corporate message, but it's another to see the same thing done with more general "news," scare quotes intended.
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