Not The Hippopotamus

Sandra Boynton was a staple of our kids upbringing. Here is a terrific article about her from the NYTimes.

In 1974, Ms. Boynton met Phil Friedmann, a partner in Recycled Paper Greetings, a greeting card company based in Chicago, at a stationery trade show. After Mr. Friedmann and his business partner, Mike Keiser, saw Ms. Boynton’s work, they asked her to start making cards for their company.

They wanted to pay her a flat rate. Though she was only 21 and unknown, Ms. Boynton, who had learned a lesson or two from her father’s other careers as a writer and publisher, demanded royalties.

“We quickly relented,” Mr. Keiser recalls of the royalty negotiations. It was a shrewd move on his part, too. He says that over about a decade — from the mid-1970s to the mid-1980s — revenue at Recycled Paper went from $1 million to $100 million, largely because of the popularity of Boynton cards. Ms. Boynton has made 4,000 different cards for Recycled Paper, including the still popular “Hippo Birdies 2 Ewes” birthday card.

I know we've certainly done our share to add to her royalties. Turns out she's just plain likable besides being a savvy business person. Her latest venture: 3 minute songs done by famous people (like this one by BB King), available only with her books.